Sicce Enters North and Central American Markets

Sicce S.p.A., an Italian-based manufacturer of aquarium and pond products, has entered the North and Central American markets with the formation of a new distribution operation, Sicce USA.

Based in Knoxville, Tenn., Sicce USA carries a full line of aquarium and pond pumps and filtration systems as well as pond lighting. Sicce USA CEO Ralph Cabage said the new operation will supply independent aquarium and pond dealers through established distributors, while providing direct support to both.

"After two and a half years of research and organizing, we felt like it was an opportune time to start this company because of the economic downturn and the lack of larger manufacturing companies protecting margins for independent dealers and distributors," Cabage said. "These dealers demand and want to have the support of high-quality, large companies like Sicce."

Sicce S.p.A. has more than 35 years experience in the aquarium and pond industries  and serves major markets in eastern and western Europe, Asia and Australia Cabage noted.

So far, Sicce USA has signed with the following distributors: Aquarium Life Support Systems of Knoxville; Discount Pond Supplies Inc. of Lebanon, Va., Reef H2O of Tempe, Ariz.; Southeast Pet of Austell, Ga.; and Water Landscape Supply of Des Moines, Iowa.