Provimi set to hive off pet food over time

Pet food manufacturer Provimi will hive off its pet food division over time. € 1.5 billion of Provimi's turnover is derived from farm feed. Pet food yielded a turnover € 230 million in 2009. According to Ton van der Laan, Managing Director of Provimi, it does not make a lot of sense to keep the pet food division in the long term. Moreover, there are two completely different markets concerned: 'Farm feed involves a business-to-business market, pet foods are consumers' products', says Van der Laan.
Even though Provimi will hive off its pet food division over time, this does not mean that they will stop investing in pet food. The company still sees opportunities in Central Europe and in the Netherlands and Germany. Provimi has always been under-represented in the latter market.