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Kmart relaunches private label pet brand


Oct 9, 2010

Sears-owned discount retailer Kmart has relaunched its Champion Breed pet food brand, one of several recent changes reflecting its increasing focus on private label lines. The retailer exited the pet food category following a recall in 2007, but has relaunched the 120-item line which includes dog and cat food, treats and accessories.

Kmart's Brand Manager of Own Brand Food & Drug, Kim Coovert, said: "We are back in the pet business." Kmart has also created two new positions for own brand category management, reflecting its commitment to develop private labels and to improve vendor


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