Techni-Cal AG and Vital Petfood Group A/S enter into license agreement

Starting 1 February 2014, Vital Petfood Group A/S will be the new license holder of Technic-Cal Products for Dogs and Cats. This agreement marks the start of a new phase in the development of the Techni-Cal brand.

“We are very proud to have acquired the license of the Techni-Cal brand, and we look forward to working very close together with all current distributors and developing the business together with them,” says Paul van der Raad, CEO of Vital Petfood Group A/S.

Susanna Koning, owner and CEO of Techni-Cal AG, is delighted that the Techni-Cal products, in the near future, will be both manufactured, sold and marketed by Vital Petfood Group A/S. “Vital Petfood Group has very much expertise in producing super premium pet food and has extremely dedicated staff among which two veterinarians. I am sure that the new license agreement with Vital Petfood Group will benefit distributors, retailers, customers as well as the end consumers – the dogs and cats.”