Pet Supplements and Nutraceutical Treats in the U.S., 2008

Although formal regulatory status continues to evade pet supplements, the U.S. market is advancing at impressive rates, with sales expected to jump 39% by 2012 to reach $1.7 billion. Currently driving sales are numerous factors including growing interest among U.S. pet owners, the aging and overweight pet population, the steady influx of new products, and increased recommendation by the veterinary community. The report focuses intensely on products for dogs, cats and horses, with coverage also extending to other types of companion animals including birds, small mammals and herptiles. Key areas of coverage include market breakouts by ingredient type and retail channel; the evolving regulatory situation; heightened food safety concerns; the influx of natural and organic products; competition from functional pet foods; high-growth segments such as customized supplements and veterinary-exclusive products; emerging ingredients such as probiotics and fresh fruits and veggies; and market innovators including SmartPak, Nutri-Vet, Virbac, Dogswell and Nature's Answer.

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